Case Study: Upper Grand District School Board

How UGDSB and FluvioAI designed a governed, integrated voice AI service for reception and intake.
Upper Grand District School Board

See how UGFSB modernized Reception, Call Management and Family Support Services through conversational AI. A practical case study in service continuity, responsible AI, and workflow integration.

UGDSB began the Reception AI project to protect a basic public service: ensuring callers could still reach the board when traditional reception coverage was unavailable. The initiative quickly became more than a call-answering solution. It created a reusable service model that combined conversational voice AI, approved public information, clear escalation paths, and automated service-ticket creation.

 

Working with FluvioAI, the board expanded the model to support the Student and Family Support Office, where families may need help navigating registration, school-based matters, documentation, and other intake questions. The project was deliberately shaped through governance review, technical integration, testing, and ongoing call-quality analysis rather than treated as a simple technology deployment.

www.ugdsb.ca

Challenge

  • Service continuity: Reception coverage gaps created a risk that callers would receive delayed or inconsistent support.
  • Complex public inquiries: Families often need guidance across registration, school location, transportation, documentation, and service-specific processes.
  • Manual hand-offs: Traditional call handling depended on staff to interpret the request, collect details, and route it to the correct team.
  • Privacy and trust: A public-sector AI service needed clear limits, approved content, retention controls, escalation rules, and ongoing human oversight.
  • Traceable intake: For the Student and Family Support Office, a helpful conversation also needed to become a complete, trackable service request.

Solution

The project evolved into two related but distinct AI services, each using a shared technical and governance foundation.

Reception AI

  • Provide a consistent first point of contact for general board inquiries.
  • Answer from approved public-facing content, identify caller intent, provide guidance, and route or record follow-up when appropriate
  • Implemented over 250 call transfer rules: individuals, departments, schools and various services within the school board

Student and Family Support Office agent

  • Guide families through the intake process for specialized support.
  • Explain the process first, collect essential contact and inquiry details, direct callers to the online form when that is the better path, and create a structured service request.
  • Answer all questions and provide escalation path as needed.

Results

In just 4 months, the agent handled:

  • 1819 calls
  • 98.4% cases closed
  • 72.4% calls transferred

The 98.4% closure rate measures workflow completion, not whether the caller reached the correct service or resolved the issue.

What Changed

From answered calls

→  to guided service journeys

From unstructured messages

→  to mapped, trackable TOPdesk requests

From a single reception use case

→  to a reusable two-agent service model

From static deployment

→  to transcript-informed testing and continuous refinement

From technology-first thinking

→  to a governed service designed around accessibility, privacy, and staff workflows

 

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